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Design strategy will create a broad and clear future vision for your business. We will tell you exactly where you are, where you don't have to go and where you need to go. We set up key actions and milestones that will make it easy to take business and development decisions with respect for both your company and customer values. We build a solid foundation to accelerate your next wave of innovation.

The impact, size and shape of a wave is defined by what's underneath the surface!

We analyse first.

We discover new insights derived from in-depth analysis. We analyse and observe customers, stakeholders and your competition in order to find real needs, problems, expectations and new opportunities.

User behavioural research  Interviews  Workshops  Trend Analysis  Benchmarking   Swot analysis  Stakeholder research

We translate insights into solid strategies.

New insights automatically lead to new strategies that tell you exactly where you are, where you shouldn't go, where you need to go and what steps you need to take to get there.

Positioning  Roadmapping   Styling  Business strategy Innovation strategy  Patent strategy

Design strategy as a foundation for successful design.

We believe that successful products and brands are engaging and valuable. Design strategy will make sure you create the right experience that will close the emotional gap between your brand and your customer.

Design strategy will fuel your next wave of innovation.

Our strategic approach will give you a clear future vision and refine your business. It will provide you with a roadmap that tells you how to close certain gaps, how to create new opportunities and what innovations can be done in order to achieve growth and return on investment.


benjamin@prodotto.be Ι +32 498 33 48 21